Bell’s Mental Health Initiative

Bell Canada will be contributing $50 million to mental health related initiatives in the country over the next five years.

The four pillars of this initiative are:
  • workplace mental health
  • research
  • community care and access
  • anti-stigma

Bell Speaks up to Fight Stigma

As part of Bell’s first efforts to reduce the stigma of mental illness, the Let’s Talk awareness campaign, currently ongoing, will culminate with Bell Let’s Talk Day on February 8th, 2012.

“Too few people suffering from mental illness get the help they need, reflecting a clear reluctance to recognize and talk about the issue on the part of too many. That stigma is a barrier to treatment,” says George Cope, President and CEO, BCE and Bell Canada.

Recognising that simply talking makes a significant impact in breaking down the stigma surrounding mental health problems, the campaign will encourage people to “start the conversation” about mental health and engage in dialogue with friends, family and co-workers.

How can people participate?

On Bell Let’s Talk Day, Bell will contribute $.05 for every text message and long distance call sent to mental health related initiatives. In addition to phone and text, people will be encouraged to engage in dialogue about mental health through social media and access information about the mental health community via the Bell Let’s Talk portal.

By taking an active role in this conversation, Bell hopes to lead by example and encourage others to participate.